mitzirunyan

By Mitzi Jo, Founder of Lashlette A lash lift can look like a straightforward service: position the lashes, apply the solutions, allow them to process, and reveal the curl. After years of working around lashes and faces, I see something far more precise. A beautiful lash lift is built through a series of decisions, and every one lives in the artist’s hands. Two clients can receive the same product in the same room and leave with entirely different results. Their lashes may vary in length,...

Why barely-there lashes are having a moment—and what the trend reveals about the way women want to look now. By Mitzi Jo, Founder of Lashlette Every few years, beauty gets tired of itself. After years of asking lashes to be longer, darker, fuller, lifted, curled, and noticeable from across the room, women are suddenly doing something almost radical. They are leaving them alone. The beauty world has given it a name: “ghost lashes.” The name sounds slightly ridiculous, which is usually how...

The psychology behind natural beauty, balance, and why your lashes were never meant to do the work of your entire makeup routine. By Mitzi Jo Runyan A few years ago, I dated someone who looked at me one day and said my hair was "blindingly bright." I remember smiling because I honestly thought he meant it as a compliment. A few weeks later, he casually mentioned that he thought I'd look more beautiful as a brunette. I immediately felt unsettled. My first thought wasn't curiosity. It was,...